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A major reshuffle in the global mobile phone market! The phenomenal sales of the iPhone 17 series helped Apple end Samsung's 14-year reign, topping the global shipment charts for the first time since 2011.
Authoritative Data Speaks:
Full-year shipments are projected to exceed 243 million units (up to 255 million units), a year-on-year surge of 6.1%-10%, with global market share soaring to 19.4%.
A Frenzy in the Chinese Market: Over 10.76 Million Units Activated in 55 Days, a 38% Increase Over the Previous Generation! Market share exceeded 20% in both October and November, with October sales accounting for a quarter of the national total.
High-end dominance was undeniable: the Pro series accounted for 80% of sales, with the top-of-the-line model priced at 17,999 yuan still in short supply; the standard version, with its attractive "256GB storage + starting price of 5,999 yuan," nearly doubled in sales.
Global growth against the trend: sales in some markets increased by 22% in the first month after launch, while the global market declined by 2.7% during the same period; the market share of the US high-end market (above $600) surged to 80%.
The secret to its hot sales lies in:
A combination of comprehensive upgrades and increased features at the same price! The standard version is the first to feature a 120Hz high refresh rate screen, the A19 chip's GPU performance is improved by 30%, and battery life is approaching 30 hours; the closed-loop iOS ecosystem maximizes user loyalty when upgrading, and the service business with a gross profit margin of 75.6% forms an invisible moat.